Building elite football environments where identity, communication, and standards become daily behavior. Football Leader. Coach Educator. High-Performance Architect.

I — ABOUT

Building teams with connection, accountability, & performance.

My understanding of leadership did not begin in football. Long before the touchlines, scouting reports, and professional environments, I spent years mentoring youth in community centers, serving the public as a police detective, and leading social service organizations. Different environments. Different pressures. But all centered around people searching for direction, belief, accountability, and growth.

Football became the place where those experiences connected. The game gave language and structure to things I experienced firsthand. That culture is built through daily behaviors, not slogans. Communication matters most under pressure. That people perform their best when they feel equally challenged and connected.

This perspective continues to shape the way I lead today. Whether with a professional team, NCAA squads, or as a coach educator, I’m driven by building aligned environments where clarity, collaboration, and passion create sustainable performances. I believe the strongest football cultures develop more than players. They develop: Character Alignment. Growth. The kind of development that extends well beyond the game.

BASED

UNITED STATES

RESIDENCE PREFERENCE

GLOBAL


Portrait of Clifton Bush in soft natural light

II — CREDENTIALS

A continued study of the craft.

Formal coaching licenses, scouting qualifications, and federation education — across U.S. Soccer, FA Wales, and beyond.

  • 2026IN PROGRESS

    UEFA A Diploma

    FA Wales logo

    FA Wales

  • 2025CERTIFIED

    Women's Football Sporting Directorship

    FOCUS Sports Business School logo

    FOCUS Sports Business School

  • 2024CERTIFIED

    US Soccer B License Educator

    U.S. Soccer logo

    U.S. Soccer

  • 2024CERTIFIED

    FAW Talent Identification — Level 1

    FA Wales logo

    FA Wales

  • 2022CERTIFIED

    UEFA B Diploma

    FA Wales logo

    FA Wales

  • 2021CERTIFIED

    UEFA C Certificate

    FA Wales logo

    FA Wales

  • 2020CERTIFIED

    PFSA Level 1 & 2 — Scouting & Opposition Analysis

    Professional Football Scouts Association logo

    Professional Football Scouts Association

  • 2017CERTIFIED

    USSF A Senior License

    U.S. Soccer logo

    U.S. Soccer

  • 2010CERTIFIED

    NSCAA Regional Goalkeeping License

    NSCAA (United Soccer Coaches) logo

    NSCAA (United Soccer Coaches)

  • CERTIFIED

    B.A., Management & Organizational Leadership

    George Fox University logo

    George Fox University

III — PHILOSOPHY

What I do, how, & why

Six overlapping disciplines. In any given engagement, two or three of them are usually in the room together.

01PASSIONATE TRANSPARENT INCLUSIVE

Identity & Alignment

Creating shared understanding between values, game model, communication, and daily behavior.

02PASSIONATE TRANSPARENT INCLUSIVE

Leadership & Culture

Building environments where accountability, trust, and standards are consistently reinforced.

03PASSIONATE TRANSPARENT INCLUSIVE

Player Development

Developing adaptable, self-regulated people with a growth mindset able to implement complex ideas simply.

04PASSIONATE TRANSPARENT INCLUSIVE

Game Intelligence

Refining players’ ability to interpret complexity, adapt in real time, and solve problems collectively within the demands of elite football.

05PASSIONATE TRANSPARENT INCLUSIVE

Communication & Connection

Using clarity, honesty, and emotional intelligence to strengthen learning and collective belief.

06PASSIONATE TRANSPARENT INCLUSIVE

Performance Under Pressure

Preparing individuals and teams to perform under pressure through consistency, adaptability, and shared responsibility.

IV — Experience

A career measured in lessons, not seasons.

Selected roles across professional football, federation work and education. A more complete record is available at LinkedIn

  1. 2022 — Present

    Coach Educator

    US SOCCER · NATIONAL

    Supported over 100 Coaches through their B License process. Teaching session design & implementation, performance analysis, game day coaching, periodization, IDP development

  2. 2024 — Present

    First Assistant Coach

    Elon University · Elon, NC

    Developed & implemented game model along with physical and tactical periodization for program. Won the 2025 CAA Championship and earned an NCAA Tournament berth, with our goalkeeper named Most Outstanding Player of the tournament.

  3. 2022 — 2024

    Head of Player Development

    Bellarmine University · Louisville, KY

    Built the individual development model across the roster — technical, tactical, and psychological growth.

  4. 2021

    First Team Assistant | Opposition Analyst

    Racing Louisville FC · Louisville, KY

    Opposition analysis and first-team coaching in the NWSL. Won the inaugural Women's Cup, defeating Bayern Munich FC in penalties.

  5. 2018 — 2021

    NCAA DI Head Coach

    UNC ASHEVILLE · ASHEVILLE, NC

    Led all aspects of the program: recruiting, roster construction, game model and tactical identity, staff hiring and development, player welfare, academic accountability, budget management, and alumni and community engagement.

  6. 2007 — 2018

    Collegiate Head & Assistant Coach

    VARIOUS

    Collegiate coaching across multiple programs as both Head Coach and Assistant Coach, with a specialization as Goalkeeper Coach. Recruiting & roster building, training design & periodization, match preparation and game-day management, individual development planning, and supporting players' academic progress and personal growth.

  7. 2015 — 2018

    Opposition Analyst | Player Scout

    VARIOUS NWSL TEAMS · REMOTE

    Opposition analysis, player scouting, and draft support across various NWSL teams.

VI — Correspondence

Get in touch,

I read every note that arrives here, and reply within a few working days.